You can’t beat passion and principle

This is an amazing video about a man who since childhood has had a fascination with water and bubbles – carbonated water. He regards his work as ‘play’ and now he runs his very own carbonated water empire. As you watch this compare the knowledge, passion and enthusiasm you have for your work and be inspired! There are also some very important principles that come out of this that challenge the way in which our world is dominated by large corporations that limit choice. What do you learn from this?

Obsessives: Soda Pop from CHOW.com on Vimeo.