Who are you reaching online?
Making Your Church Web Presence Evangelistic
One of the greatest tools ever made available to Christians is the internet. Many churches however use their web and social media presence as an echo chamber, reaching out mainly to their own people. Churches who are strategic about their web presence are able to use the various platforms as an extension of their evangelistic reach.
Many Australians are not game to enter through the doors of a church. But what if they could have a good look around from a safe distance? Here’s some tips on your web and social media strategy:
1. Target Audience
Have in mind a very clear target audience who your website or social media postings are aimed at. If your aspiration is that your web presence is for people who don’t normally come to church then this should affect your content and language.
2. Engaging Content
Churches are often the best kept secret of many a community. The world outside doesn’t understand what goes on inside, and the media often conjures up an image of a bunch of judgmental people gathering around planning how to stop same sex marriage. The truth is that our churches are the salt and light of their local communities: loving and serving people sacrificially. Within our churches people experience love, acceptance, growth, healing, etc.
Post content that shows the church in action and provide an opportunity for those on the outside looking in to get a better picture of what happens in a church community. Take photos of all you get up to and be as graphic as possible.
3. Contextual Language
In case you haven’t noticed Christians have a language all of their own. If you want your content to be understood first (let alone engaging) you may need to look carefully at the language that you use. In the same way that missionaries study the culture and language of their host culture we need to understand the language those we are trying to reach and adjust accordingly.
4. Invite Response
Don’t just post something, invite or provoke a response through humour and questions. There has to be a ‘so what’ rule run over your content. Each post needs to have a strategic purpose, and must be designed to invite a particular response. Make sure you check your platforms regularly and reply to anyone who engages with you.
5. Keep Up To Date
Nobody visits websites or social media accounts that have old or infrequent content. Keep it bubbling and make sure people are keen to come back for more.
Stan Fetting – Crossover Operations Manager