What Made People Click In 2010

The Top Ten YouTube Videos of 2010 have been announced, and it makes interesting reading for those who are keen to tap into what makes people click, literally and figuratively when it comes to viral digital content.  These videos would have been shared via websites, social media and traditional e-mail.  They give us an insight into what it takes to make people give a few minutes of your life to watch a short video.  What can we learn from these choices? (more…)

Christmas Story YouTube Challenge Entrants

This Christmas Crossover has thrown out a challenge to churches to come up with creative and innovative ways to tell the Christmas story in under 3 minutes through the medium of a YouTube video.  We hope to unleash the power of viral digital content and unearth the latent creative talent that we have in our churches across the land.  We have started through this competition. By stirring up the creative genius in our churches we hope the end result will be some excellent digital content that can be shared via e-mail, social media , blogs and website.  We have some excellent prizes for the top three contributors.  Have a look at our entrants and tell us who you think should win and why. (more…)