I met someone recently who works as a communications manager at a large Baptist church. He described his role as being “responsible for everything you see, hear, and touch” at the church. In particular, he was responsible for ensuring that everything the church communicated was in sync with its missional purpose and with the intended audience in mind.
Lynne Baab’s book helps churches understand the big picture of communications in a church environment and provides some useful guidance on how to put together a more coherent and consistent communications platform. (more…)